Big Week for TripIt’s iPhone app

This week, TripIt’s free iPhone app was in the spotlight at a couple of big mobile events in San Francisco.

On Monday, Will Aldrich, TripIt’s VP of Product, spoke to a packed house (see photo below) at the Flurry Mobile Monday Meetup. Over 350 people showed up at the event to hear presentations from TripIt, Flixster, AdMob, Flurry and Booyah. The theme of the evening was App Store discovery, a very hot topic among developers these days! In fact, so many people showed up that the event organizers had to find a larger venue than their usual space.  

The presentations at Mobile Monday were thoughtful and informative, with the main message being, the key to discovery in the App Store is to make something people want. To quote from Booyah’s presentation, “all of your marketing programs are kindling that can help start a fire, but if the firewood’s wet, it’s never going to really get burning.” A simple idea, and very true. 

Macworld came right on the heels of Mobile Monday, and we spent Thursday demonstrating our iPhone App to the enthusiastic crowd at the Mobile App Showcase. People were there to learn about all the interesting apps on the market, and most of them dived right in, downloading and testing apps on the spot. For us, it was a special day filled with users who stopped by our booth to express their appreciation for our app, give us valuable feedback, share their travel stories, and, in one memorable case, to ditch a manila folder full of printed confirmation emails! 

For more about Macworld, including some app and gadget recommendations from tech-savvy attendees, check out our blog post from last Wednesday. 

It was really amazing to see all the energy around the App Store that was displayed at both of these events, and we’re geared up to take all the things we learned and continue making our iPhone App the best possible mobile travel tool.